Abstract
AbstractThis chapter approaches the COVID-19 crisis by arguing how cultural institutions can mobilize, transition and adapt to the decrease in cultural tourism, as well as mitigate the negative impact felt during the pandemic. An assessment will be carried out to analyse data related to a virtual exhibition of the Museum of International Sculpture of Santo Tirso (MIEC), curated by students and teachers at the Master’s Programme in Intercultural Studies for Business (MISB), on display at the Google Arts & Culture platform. In addition, the chapter intends to show the importance of both managing a strategic online presence and of incorporating technology and the Internet into creative businesses, which also encourage the development of niche cities.KeywordsCultural tourismCreative tourismGoogle Arts & CultureTechnologyCOVID-19
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