Abstract
The global covid-19 pandemic situation has led to significant changes in consumption habits. Thus, the present work has as its main objective to analyze the impact of the pandemic on consumer behavior at the time of purchase, more precisely in the food and clothing sector. In order to carry out this investigation, we used a quantitative approach methodology, which was materialized in a questionnaire survey, having obtained a sample of 212 individuals. Based on the results, it was possible to identify that the changes that occurred due to the pandemic, indirectly or directly, affected the behavior of consumers at the time of purchase.
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