Abstract
In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review, investigating the Scopus and Web of Science databases, two of the main scientific databases. A total of 205 articles published in 2020 were identified, and, based on the proposed criteria, 30 studies showed high adherence to the topic and contributed to the understanding of changes in consumer habits and behavior. The main themes identified were: e-commerce growth, panic buying, repressed demand and stricken sectors, do-it-yourself, increased apps usage, machine learning methods, data internet security, and online marketing and shopping platforms.
Highlights
Individuals’ attitudes and behaviors were severely affected by the COVID-19 pandemic, which quickly transformed people’s behavior
This study was guided by the following central research question: What impacts have the COVID-19 pandemic caused and may cause on consumer behavior? the study aimed to understand the impacts that the COVID-19 pandemic caused on consumer behavior from a literature review
In order to have a wide range of literature on the subject, the following variants were defined: “consumer behavior” or “consumer behaviour”, to search for terms used in the American and British English languages, in addition to the terms “COVID-19”, “coronavirus”, “pandemic”, “epidemic”, “outbreak” or “disease outbreak”
Summary
Individuals’ attitudes and behaviors were severely affected by the COVID-19 pandemic, which quickly transformed people’s behavior. Environmental factors have become unpredictable, and companies’ ability to adapt to this new economic context makes the difference for business survival (OANA, 2020; HOSSAIN, 2021) This scenario has been causing insecurity in people, emerging the concern with their health and the health of their families, and the perception of risk to the financial stability and the economy as a whole. Understanding the changes in consumer behavior can support corporations to reorganize themselves to overcome this moment and the difficulties imposed, in addition to collaborating for future analysis, that consider between what will return to the condition before the pandemic and the factors that may compose the “new normal” From this perspective, this study was guided by the following central research question: What impacts have the COVID-19 pandemic caused and may cause on consumer behavior? This study was guided by the following central research question: What impacts have the COVID-19 pandemic caused and may cause on consumer behavior? the study aimed to understand the impacts that the COVID-19 pandemic caused on consumer behavior from a literature review
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