Abstract
Based on the knowledge-deficit model, this study proposes a relationship between consumer competence in purchasing foods and perceptions of the safety of imported and domestic foods. This study also examines how perceptions of the safety of imported and domestic foods affect satisfaction with food-related consumer policy and satisfaction with food-related life. Using data from the “2019 Consumer Behavior Survey for Food,” which has been conducted every year since 2013 by the Korea Rural Economic Institute, we analyzed the responses of a final sample of 5869 respondents. The hypothesized conceptual model was assessed through structural equation modeling. All but one of the proposed relationships between consumer competence in purchasing foods and perceptions of food safety were supported. The relationship between perceptions of food safety and satisfaction with food-related consumer policies depends on whether foods are imported or domestic. Food origin also affected the relationship between perceptions of food safety and satisfaction with food-related life. Satisfaction with food-related consumer policies is significantly connected with satisfaction with food-related life. We discuss how the findings of this study can be applied to the development of food-related consumer policies.
Highlights
Given that food is an important part of everyone’s daily life, the question “Is the food I consume safe?” is relevant to everyone
We examined the relationships between the constructs, including consumer competence in purchasing foods, perceptions of food safety, satisfaction with food-related consumer policies, and satisfaction with food-related life
Because the constructs competence in using food labels (CUFL), competence in using food information (CUFI), Perceived safety of imported foods (PSIF), and PSDF were represented by a large number of items, it was difficult to analyze these constructs using structural equation modeling (SEM)
Summary
Given that food is an important part of everyone’s daily life, the question “Is the food I consume safe?” is relevant to everyone. Many people today find it more difficult to prepare and cook meals at home due to their busy daily lives, leading more people to turn to eating out, delivery food, or home-style foods [1,2]. It has become more difficult for people to choose safe foods on their own [3]. It is necessary that the food industry prioritizes food safety and that consumer protection policy promotes it, as well as that consumers possess competence in purchasing safe foods
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