Abstract

This study investigates how computer mediated communication (CMC) and the electronic mailing system in particular have impacted on productivity and efficiency not to mention interpersonal interaction and increased use of technology in the organization. An electricity company was chosen for the case study since it had achieved approximately 78% computerization and networking of its office staff. Following the judgemental sampling technique to identify the organization, random sampling was used to select a sample size of 100 respondents. A questionnaire survey with sixteen items was self-administered over a one-week period. The results showed that 73% of the respondents agreed that CMC enhanced their overall productivity and efficiency while 27% differed. However, while the findings revealed that the introduction of CMC increased its use as a whole, it impacted negatively on interpersonal relationships among respondents.

Highlights

  • Technology plays a major role in all human cultures and societies, from the first group of humans who domesticated fire to be used as a weapon and a tool to the development of the light bulb that sparked the age of electrification to the development of the computer and the Internet that resulted in our present information age (Green, 2002)

  • The objective of this research paper was to determine how computer mediated communication (CMC) such as e-mail has impacted the organization in the following ways: Figure 1

  • 73% of the respondents felt that their productivity and efficiency increased or increased somewhat and 27% felt that their productivity and efficiency had not increased

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Summary

Introduction

Technology plays a major role in all human cultures and societies, from the first group of humans who domesticated fire to be used as a weapon and a tool to the development of the light bulb that sparked the age of electrification to the development of the computer and the Internet that resulted in our present information age (Green, 2002) To this end, Rogers (1986) claimed that the microcomputer is one of the most important innovations of recent decades in terms of its impact in homes, schools and businesses. Most companies have local and wide area networks that link individual computers from the same location and multiple locations to each other so that information and messages can be shared These computer networks are linked via the Internet to the World Wide Web making it easier to communicate with suppliers, clients and business partners. The potential outcomes of the study were that workers’ productivity and efficiency will generally increase, interpersonal interaction will generally decrease, and workers’ usage of new technology will be varied based on age, gender and educational level

Literature Review
Setting and Context
Methodology
Data Analysis
Findings
Summary and Conclusions

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