Assessing the Impact of Computer Mediated Communication (CMC) on Productivity and Efficiency in Faecal Sludge Management: A Case Study of the Giant Faecal Sludge Management Company in Ghana

Abstract

Today’s environment had seen technology taking the center stage in research, and several researches in this area assess the impact of technology on the society and business organizations. This study outlines the impact of computer mediated communication (CMC) on productivity and efficiency in the faecal sludge industry and Sewerage Systems Ghana Limited was used as a case study. Selective sampling technique was used to identify the institution and respondents were randomly selected to undertake the study. A total of 92 respondents were engaged and a questionnaire was administered in order to get the required responds. The study indicates that about 53% of the respondents admitted to the use of emails as medium in communication to be the best medium in attaining high efficiency and productivity, while 28% believed the use of What’s App application would improve the effectiveness and productivity. Some respondents preferred other methods, for example, communicating face to face which they have highlighted is a medium which enhances interpersonal relationships. The use of printed memo and letters as well as the use of the notice boards was also endorsed to have positive consequence on productivity and efficiency. It was noted that the usage of CMC is highly dependent on age and educational background. As the age of the respondents increased, there was decrease in the utility acceptance of CMC and the reverse was noted for educational background. The highly rated and preferred medium of communication based on the study is the most used medium utilized by Sewerage Systems Ghana Ltd. Employing the most preferred medium for communication in the organization is evidenced in the high performance of the staff which is reflective in the overall performance of the plant operations. The application of the CMC and the utilization of the appropriate medium or media in the management of faecal sludge highly aided the productivity and efficiency of personnel as well the overall performance of the plant operations and hence the organization.