Abstract
The importance of perceived external prestige (PEP) has gained importance recently because of its significant effects on organizational outcomes. The primary aim of this study was to explore the antecedents of perceived external prestige. The important constructs which were included in the two different models were communication climate and job satisfaction. To explore their effects on PEP, data were collected from a sample of 375 employees. Three stage multiple regression method was used to test the mediating effect of job satisfaction and hierarchical regression analysis was conducted to test the moderating effect of communication. The results indicated that job satisfaction mediated the relationship between communication climate and PEP, but communication climate did not have a moderating effect.
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