Abstract
This research investigates the impact of ChatGPT on tourists' trust and travel planning intention, with a focus on international perspectives and the current situation in Vietnam. The study comprises three main sections: Introduction, where the significance of ChatGPT in tourism is highlighted; Literature Review, encompassing an exploration of ChatGPT, its application in tourism, and the influence of trust and intention in utilizing ChatGPT for travel planning; and Current Situation, providing insights into the existing scenario. By examining factors affecting trust and intention in ChatGPT-based travel planning, this research contributes valuable insights for the tourism industry. The study concludes with a synthesis of findings and potential implications for future research and industry practices.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
