The Impact of Bullwhip Effect in e-Business on the Automotive Industry (Case Study: Saipa)

Abstract

Supply chain, the set of institutions and organizations referred to in the design of new products and services, raw materials, semi-manufactured goods, and made them into (final) and to contribute to the final customer. The chain has a simple look of the members, including customers, retailers, wholesalers/distributors, manufacturers and suppliers of raw materials and pieces. Chain members through three main streams of information, physical (product) and monetary (and fiscal cash) linked together. These trends among Members are bidirectional. Efficient management and effectiveness of the flow between all stakeholders in all stages (including product design, forecasting and planning, procurement and purchasing of raw materials, production and distribution, after-sales service and final consumption products) and aims to maximize total value chain and supply chain management to say. The uncertainty surrounding the various components of the supply chain and demand chain length has caused variability and the distance from the end customer and actual demand, more fluctuation in the value of the order is created, which can cause adverse effects, this phenomenon is called the bullwhip effect. Several factors are involved in this issue that strategies to deal with them listed. Effective in reducing the impact on the automotive industry is with regard to e-Business capabilities. And its role in the fight against this phenomenon is the subject of this article who will try to review.