THE IMPACT OF ARTIFICIAL INTELLIGENCE IN DECISION MAKING: A COMPREHENSIVE REVIEW

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionize decision making across various domains. This research article explores the impact of AI in decision making and its implications for individuals, organizations, and society. The article begins by providing an overview of AI and its key components, such as machine learning and natural language processing. It then discusses the role of AI in enhancing decision-making processes by automating tasks, augmenting human capabilities, and providing data-driven insights. The article highlights the benefits of AI in improving decision accuracy, efficiency, and scalability, while also acknowledging the challenges and risks associated with its implementation. These challenges include ethical considerations, biases in AI algorithms, and potential job displacement. The article further explores the importance of transparency, accountability, and interpretability in AI decision-making systems. Additionally, it discusses the role of human-AI collaboration and the need for interdisciplinary approaches to ensure the responsible and ethical deployment of AI in decision making. Drawing on case studies and empirical research, the article provides concrete examples of how AI is transforming decision making in various fields, such as finance, healthcare, and transportation. Finally, the article concludes by discussing future directions and recommendations for policymakers, organizations, and individuals to harness the full potential of AI in decision making while addressing its ethical, social, and economic implications. KEYWORDS: Artificial Intelligence, Decision Making, Machine Learning, Automation, Augmentation, Ethical Considerations, Bias, Transparency, Human-AI Collaboration, Responsible AI.