The Impact of Artificial Intelligence Dimensions on Investment Decisions among Potential Investors

Abstract

This study aimed to identify the impact of using artificial intelligence (AI) on the investment decision-making process among potential investors in Palestine. The study employed a quantitative approach using 195 questionnaires, with data collected through a convenience sample. The data analysis was conducted using the SmartPLS software. The results showed no statistically significant impact between the use of AI in data analysis, portfolio optimization, and sentiment analysis on investment decision-making. Conversely, there was a positive and statistically significant impact of using AI in risk management and market trend forecasting on investment decision-making. This research is original as it empirically explores the factors influencing potential investors' acceptance of AI's role in the investment decision-making process in Palestine. The central role of AI in this field lies in its ability to analyze vast amounts of data quickly and accurately, as well as in market trend forecasting and risk management. These areas have not received sufficient attention in previous literature. This adds valuable insights to the scientific literature and can benefit potential investors by improving investment strategies and reducing risks.