Abstract
The present study aimed to identify the impact of applying the blue ocean strategy on the achievement of a competitive advantage in the Jordanian telecommunication companies. In order to achieve the study’s objectives, the descriptive analytical approach was adopted and a questionnaire was developed. After that, the questionnaire forms were distributed to the selected sample. The sample consists of one hundred (100) administrators working in Jordanian telecommunication companies. The researchers used descriptive statistical methods, as well as, linear regression analysis, that were done to test the study’s hypotheses and analyze the collected data. Several results were concluded. For instance, it was concluded that the blue ocean strategy dimensions are highly applied. It was also found that the elimination process significantly affects the achievement of a competitive advantage. It was also found that the reduction process significantly affects the achievement of a competitive advantage. In addition, it was found that the increasing process significantly affects the achievement of a competitive advantage. It was found that the innovation process significantly affects the achievement of a competitive advantage. In the light of the aforementioned results, several recommendations were suggested by the researchers. For instance, the researchers recommend providing customers with service guarantees by the Jordanian telecommunication companies. In addition, the researchers recommend overcoming the obstacles that hinder the application of the blue ocean strategy by the senior management. The researchers recommend utilizing the blue ocean strategy by companies and avoiding negative competition. The researchers also recommend making significant strategic changes in an ongoing manner. Such changes should be provided with support by the board of directors.
Highlights
The is considered a modern expression in the business field
3) In case the blue ocean strategy proved its effectiveness through studies, it shall be utilized by companies for achieving success and growth
The researchers of the present study concluded the following: 1)- It was found that the blue ocean strategy dimensions are highly applied
Summary
The (blue ocean strategy) is considered a modern expression in the business field The latter strategy is adopted by companies for marketing their products and avoiding negative competition. That is done through seeking to create an uncontested market place rather than competing within the existing market place The latter strategy is usually adopted by the leading companies. When seeking to create an uncontested market place, the competition shall be irrelevant. There shall be uncontested markets created in which the competition is irrelevant. Vol 11, No 9; 2018 become distinguished and leading companies Adopting such approaches and strategies shall enable companies to maintain their position in the market. Through the blue ocean strategy, the competition shall be irrelevant and several strategic tools shall be used for creating blue oceans. The effectiveness of the structure shall be tested before adopting it
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