Abstract
This study aims to identify knowledge sharing and its dimensions (Donating knowledge & Collecting knowledge) and its impact on competitive priorities: (Cost, Flexibility, and Quality) and the role of social media as a moderating variable in Jordanian telecommunication companies. The study population is consisted of (3) Jordanian Telecommunication Companies: (Zain, Orange, and Umniah). The study used equal stratified random sample. To collect the primary data a questionnaire survey was distributed to (134) managers. The questionnaire consisted of (30) items of close ended response type.The study reached set of findings; there is a significant statistical impact of knowledge sharing (donating knowledge & collecting knowledge) on competitive priorities in Jordanian telecommunication companies at level (a£ 0.05(; and there is a significant statistical impact at level (a£ 0.05(of social media on improving the impact of knowledge sharing on competitive priorities in Jordanian telecommunication companies. The study recommended increased knowledge sharing among employees and between departments through encouragement and practicing of knowledge sharing activities among companies' staff. And the need to motivate employees who are use social media for knowledge sharing in a work environment.
Highlights
Jordanian telecommunication industry these days is handle global threats from a competitive world marked by swift technological revolutions
This study aims to provide sound recommendations to Jordanian telecommunication companies regarding the impact of knowledge sharing on their competitive priorities
The main purpose of the present paper is to examine the impact of knowledge sharing on competitive priorities and the moderating role of social media in Jordanian telecommunication companies
Summary
Jordanian telecommunication industry these days is handle global threats from a competitive world marked by swift technological revolutions. The key objective of management should be to improve the process of knowledge sharing and social media tools within the organization and between the organization and other organizations. This is because knowledge sharing and social media are essential elements in competitiveness. Knowledge sharing can be defined as a collaborative mechanism between two or more individuals in the transmission of knowledge. This method includes the acquisition of knowledge by content, accompanied by the understanding of the correspondence with one or even more participants. Knowledge sharing can be referred as societal relations where it consists of individual interactions and participation and when both of these important elements involved, knowledge sharing turn out to be more effective
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