Abstract
The study aimed at identifying the impact of applying talent management strategies in achieving competitive advantage in commercial banks in southern Jordan. In order to achieve the objectives of the study, a questionnaire was developed for the purpose of data collection, the study sample consisted of (145) employees with the rank (director, assistant director, and head of department), they were chosen through a comprehensive survey method. The Statistical Package for Social Sciences (Spss.19) was used to find arithmetic means, standard deviations, multiple regression analysis and descriptive and inferential statistics, the most important results are: the perceptions of the study sample individuals to the level of talent management strategies in the researched banks are of intermediate level, and the perceptions of the study sample members for the level of achieving the competitive advantage in the researched banks were of an intermediate level. The study recommends strengthening the capabilities of workers by creating a database and information systems that provide banks with the necessary and timely information to formulate a clearly defined strategy to achieve competitive advantage, starting to bring about an organizational culture within the research banks based on talent management strategies, and the elaboration of values that express the concepts of participation and cooperation, working as a team and diversifying skills because of their positive impact on achieving competitive advantage.
Highlights
The study problem Many organizations currently, including commercial banks, are seeking excellence and development in providing services and accessing a competitive advantage in light of the changes and challenges witnessed in the last decade of the twentieth century, which led to changing the work environment and the emergence of intense competition between these banks and urged them to stay and continue, in light of these changes and challenges banks develop their organizational structures, internal processes, technology and human resources development in order to be distinguished in the performance of their business over other banks
Abdel Hamid (2013) study "A strategic vision of intellectual capital and its role in achieving competitive advantage" aimed at identifying the availability of intellectual capital and the extent of interest in it in telecommunications companies, its role in developing creative capabilities in these companies, achieving added value and a competitive advantage, the study sample consisted of 45 researchers from Vodafone company in Egypt, the study results showed that interest in intellectual capital in its various dimensions leads to achieving a competitive advantage and that the process of stimulating intellectual capital has explained a percentage of (52.3%) of the total variance of the competitive advantage
The results indicated that the perceptions of the study sample individuals to the level of application of talent management strategies in commercial banks in southern Jordan are medium, with a mean equal to 3.60
Summary
The current era is witnessing more progress, technological development and openness towards globalization, there were more interest and competition to attract talented people, which made many of them prefer migration from their homelands towards countries that provide attractions to these minds that are full of talents, each organization tries to attract the best talents, which serve the achievement of Its goals.Owning talent has become one of the biggest challenges facing companies in the modern era to meet the requirements of business management for this era, as the environment was characterized by change, speed and intense competition, the talent has become of great importance to achieve excellence and it is in great demand, as many business organizations have started to develop strategies to manage talent, and to work on developing, attracting and retaining them, so that they are able to make positive changes that achieve productive efficiency and innovative leadership within the organization.companies derive their strength in achieving a competitive advantage by relying on talented individuals, not by providing the best technologies, products and prices, but they derive it from being flexible and innovative, and their ability to keep pace with external changes and technological developments, and that these competitive advantages can be achieved by the company through individuals that directly take care of them.1.1. Owning talent has become one of the biggest challenges facing companies in the modern era to meet the requirements of business management for this era, as the environment was characterized by change, speed and intense competition, the talent has become of great importance to achieve excellence and it is in great demand, as many business organizations have started to develop strategies to manage talent, and to work on developing, attracting and retaining them, so that they are able to make positive changes that achieve productive efficiency and innovative leadership within the organization Companies derive their strength in achieving a competitive advantage by relying on talented individuals, not by providing the best technologies, products and prices, but they derive it from being flexible and innovative, and their ability to keep pace with external changes and technological developments, and that these competitive advantages can be achieved by the company through individuals that directly take care of them. The importance of the banking sector, which is one of the most developed, changing and influencing sectors on the state’s economy in general and the southern governorates in the Hashemite Kingdom of Jordan in particular, given the spread of many commercial banks in the southern governorates that seek to keep pace with development, change and diversity in the use of administrative methods that achieve competitive edge
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