The Impact of a Mobile App on Student-Alumni Communication and Engagement: A Case Study

Abstract

Abstract: The purpose of this study was to examine the effects of a mobile application that connects college students and alumni on their communication, networking, and career development. The app was developed by a team of students as a novel idea to foster strong alumni relations and provide mentorship opportunities for current students. The study used a mixed-methods approach, combining quantitative data from surveys and qualitative data from interviews. The surveys were conducted before and after the app was launched, and the interviews were conducted after the app was used for three months. The results showed that the app was beneficial to both students and alumni, as it increased their frequency and quality of communication, enhanced their sense of belonging and community, and improved their skills and experiences. The paper discusses the implications, limitations, and recommendations of the study for future research and practice.