Abstract
In the modern era of mass politicization of the public consciousness of the media, in addition to forming an opinion on political events, it also performs the function of manipulating the public consciousness. Of particular interest in this influence are the images of leading politicians. Images of politicians in the media influence the formation of opinions about the political situation in the country and in the world as a whole. In order to analyze the images of politicians in the media and to identify the deep meaning in the presentation of images of politicians, the authors of the article turn to text materials of electronic versions of social and political newspapers and magazines (The Guardian, Daily Mail, Telegraph, Focus, Zeit, Spiegel), using the conceptual method analysis and contextual analysis method. The presentation of images of politicians reveals value meanings of sympathy and antipathy. The authors of the article attempt to identify moments in the representation of the images of politicians, where they generate additional meaning that has an emotional impact on public opinion.
Highlights
The media is represented by the print press, television and radio broadcasting
Chudinov: “The intensive development of information technologies, the growing role of the media, and the increasing dramatization of political activities contribute to increasing public attention to political discourse” [1]
Metaphors help us transform the linguistic picture of the world existing in the mind of the addressee, introduce a new categorization into the presentation of seemingly well-known phenomena
Summary
The media is represented by the print press, television and radio broadcasting. P. Chudinov: “The intensive development of information technologies, the growing role of the media, and the increasing dramatization of political activities contribute to increasing public attention to political discourse” [1]. The discourse of print media performs the following communicative functions: influencing, informative, evaluative, the function of criticism, the formation of public opinion. The leading communicative attitude of the author of an article in a newspaper and journalistic discourse is influential, and the information content is only a background. The author of the article expresses the state of his consciousness in the verbal form and affects the consciousness of the addressee with the help of verbal means of expression
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