THE IMAGE OF THE FUTURE IN THE PROGRAMS OF NON-PARLIAMENTARY POLITICAL PARTIES AT THE ELECTIONS TO THE STATE DUMA OF THE VIIITH CONVOCATION

Abstract

Aim. To analyze the election programs of non-parliamentary political parties regarding the frequency and effectiveness of using the image of the future as an electoral technique. Research objectives are to establish whether the use of the image of the future is a common tool in the programs of non-parliamentary political parties in the elections to the State Duma of the VIIIth convocation, as well as to find out how effective the use of the image of the future is in the conditions of the formed state strategy for the medium and long term.Methodology. The analysis of the programs of the political parties "Yabloko", "Russian Party of Freedom and Justice", "Motherland", "Pensioners Party", "New People" (at the time of the elections it was a non-parliamentary party), "Communist Party “Communists of Russia”", "Green", "Green Alternative", "Civil Platform" as well as the manifesto of the party "Growth", which was used by the party as an election program. The author uses the methods of studying documents, content analysis, and a comparative method. The methodological basis of the work is the source study analysis.Results. It has been established that the majority of non-parliamentary parties have refused to directly declare the image of the future in their programs, and those parties that include the image of the future in the election program use it as a populist method of attracting the electorate, which is an ineffective tool in the conditions of the formed state strategy.Research implications of the article include the analysis of the effectiveness of such an electoral device as the image of the future in the election program on the basis of the most relevant program documents, which in practice makes it possible to classify this electoral device as ineffective for non-parliamentary parties.