The Image Narrative and Innovative Communication of Hero of the Times

Abstract

Mainstream media are paying more and more attention to the importance of image journalism in their innovative news reporting. This paper analyses the mainstream media's pictorial narrative of the heroes of the times and their image construction strategies through the pictorial coverage of the heroes of the times on the WeChat public website of the People's Daily. The main focus is on the photographic composition, image colour and rhetoric of the heroes of the times, analyzing the innovations in contemporary heroic image narratives and their implications for Internet communication.