The illusory truth effect requires semantic coherence across repetitions

Abstract

Repeated exposure to information increases its' perceived truth, and this illusory truth effect is often explained by two theoretical frameworks: the fluency account and the referential theory of truth. Whereas the fluency account suggests that prior activation of a single referent within a statement should increase its perceived truth, the referential theory makes no such predictions. The referential theory instead proposes that when a statement is processed, it activates the corresponding memory referents within that statement and strengthens the connection between these referents in the semantic memory network. Because repeated statements will have more coherent corresponding referents than new statements, they are perceived as relatively truer. Experiments 1 and 2 focused on testing the fluency account, with participants exposed to one or two of a statement's referents before evaluating that statement's truth. Experiments 3 and 4 focused on the referential theory by exposing participants to non-critical facts that linked together two of a critical statements' referents before evaluating the truth of the critical statements. We consistently observed a standard illusory truth effect, such that facts that repeated verbatim were rated as truer than new facts. However, perceived truth was not affected by prior exposure to the critical statement's topic (Experiment 1) or by prior exposure to non-critical facts related to the same topic(s) as the critical statement (Experiment 2). There was also no boost in perceived truth following prior exposure to non-critical facts that linked together two of the primary referents of the critical statement but did so in a semantically distinct manner from how those same referents were linked in the critical statement itself (Experiments 3 and 4). However, Experiment 4 demonstrated that perceived truth significantly increased if there was prior exposure to non-critical facts that linked two of the critical statement primary referents in a way that was semantically coherent with how those same referents were linked within the critical statement. Together, these results are consistent with the referential theory, and suggest that semantic consistency across repetitions plays a crucial role in leading to repetition-based illusory truth effects.