The illusory truth effect: A review of how repetition increases belief in misinformation

Abstract

Repetition increases belief in information, a phenomenon known as the illusory truth effect. In laboratory experiments, the illusory truth effect has often been examined using general trivia statements as stimuli, but repetition also increases belief in misinformation, such as fake news headlines and conspiracy beliefs. Repetition even increases belief in claims that are implausible or that contradict prior knowledge. Repetition also has broader impacts beyond belief, such as increasing sharing intentions of news headlines and decreasing how unethical an act is perceived to be. Although the illusory truth effect is robust, some interventions reduce its magnitude, including instruction to focus on accuracy and awareness of the illusory truth effect. These strategies may be effective for reducing belief in misinformation.