The IDM National Student Competition 2010–2011

Abstract

Undergraduate competition What follows is a somewhat unusual contribution in our Case Study slot — inasmuch as it is a theoretical rather than a practical exercise. But bear with us for a moment. For the last 14 years, the IDM has been setting a competition for teams of university students studying for marketing or business degrees. In 2010/11, no less than 120 teams entered that year's competition (for details, see www.theidm.com/studentcomp ). TDA and teaching careers The brief for this competition was to design a campaign for the Training & Development Agency for Schools (TDA) to persuade undergraduates and recent graduates to: Consider teaching as a career Visit the TDA website ‘Enquire’ to get more information, and Apply for teacher training We felt that the winning entries chosen by TDA fully deserved wider publicity, so here is the runner-up (shorn, for space reasons, of its budgetary apparatus and creative material). For any HR department looking for marketing talent, the quality of entries to this annual event should be an eye-opener.