Abstract
This article included the ideological, structural analysis of the Russian image representation in the "cold war" times’ film "White Nights" (USA, 1985). Following the methodology developed by U. Eco the author selected three systems which are significant in a product: the author’s ideology, market conditions which determined the plot, the creating process and success of media text (or, at least, promoted the first, the second and the third); narrative techniques, ideological and social trends, stereotypes.
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