Abstract
Sumedang Regency is a natural, historical and cultural tourist destination. There are still many tourism potentials that have not been built and developed optimally. The natural resources of the Sumedang regency in rivers can be used as unique interest tourism resources, namely rafting. These resources can support the vision and mission of tourism in Sumedang regency who want to build their territory as a natural, historical and cultural tourism destination and special interests that are well known both nationally and internationally. To find out the potential of research conducted with the title Of Analysis of Tourism Product Potential in Sumedang Regency. The method of research conducted is qualitative. Data collection methods include observation, interviews, documentation and library studies. While the data analysis techniques used are descriptive. The results showed that, especially in the Cipeles river, Citepok village could develop rafting tourism products. The unique attraction of the Cipeles river is that the river flow is in grade 2 rafting path and a line flanked by beautiful rock cliffs. Tourist facilities such as inns and restaurants are adequate. Additional services such as financial, security, health and rafting services are available around Citepok village.
Highlights
Tourism contributes 4.80 per cent to Indonesia's Gross Domestic Product (GDP)
Foreign tourist visits in 2019 amounted to 16.11 million people, and the movement of Indonesian tourists in 2018 amounted to 303.4 million times (Central Bureau of Statistics, 2020), indicates that Indonesia's tourism development is an essential part of Indonesia's economy
Data collection techniques using: 1) Observation, on a spec of the actual condition of attractions, accessibility and additional services as well as a list of facilities that support the potential of rafting tourism in Cipeles river;2) Study documentation, collect data from records, books, regulations, meeting minutes and archive pictures of research objects;3) Literature studies, in the form of water classification standards for rafting needs, especially for tourist activities, maps of cipeles watersheds and explanations of attractions, facilities, accessibility and additional services ideal for rafting attractions;4) Interviews, conducted with informants, namely Citepok villagers and tourism support stakeholders around Citepok village to obtain an overview of tourism products more clearly
Summary
Tourism contributes 4.80 per cent to Indonesia's Gross Domestic Product (GDP). As an island nation, Indonesia has various natural resources, history and culture that become a tourist attraction for foreign and domestic tourists. The landscape of Sumedang Regency in the form of mountains and hills with an altitude of between 25m - 1,667m above sea level was developed with the theme of nature and culture-based tourism. Fourth is ancillary, which complement tourism such as local government, management institutions, Tourist Information Center, Travel Agents, and other stakeholders who play a role in tourism All components of this travel product need to be identified in developing special interest tourism themed rafting in Sumedang Regency, which is the purpose of this research. Based on the above phenomena and considerations, Sumedang Regency, with the vision of becoming a natural tourism destination, culture and special interests, still has various natural resources that can be utilized optimally. Considering the trend of special interest tourism and river tourism in some regions, Sumedang Regency can develop rafting special interest tourism to diversify tourist products. It is essential to analyze the potential of rafting tourism as one of the special interest tourism that utilizes river resources
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