Abstract

Pharmacy supposed to be able to provide the services that accommodate all of the patient's needs. There are several factors to satisfy patients, such as product, price, process, and people. This research aims to patients’ needs toward pharmacy services to help the pharmacist satisfying the patients. The questionnaire composed of 8 items based on the marketing mix theory. Study took place in Samarinda, Indonesia from October to December 2018. There were 83 people responded to survey questions. Respondents’ answers counted by the Likert scale 1 until 5 and analyzed by ranking the mean score of each answer. Analysis from the questionnaire study showed that the highest patients’ needs toward pharmacy were a pharmacy that provides complete drugs (mean of 4.8313), complete drug labeling (4.7470), professional staff (4.6988) and affordable drug prices (4.5422).

Highlights

  • Pharmacy is the most accessible healthcare facility for society in Indonesia

  • The results shown by the survey differ from the research conducted in Vietnam.[5]

  • This study found that the factor of the presence of pharmacists was the factor most needed by patients in the service at the pharmacy, followed by drug prices

Read more

Summary

INTRODUCTION

Pharmacy is the most accessible healthcare facility for society in Indonesia. There is a large number of pharmacies in Indonesia, approximately 26,658 pharmacies.[1]. Pharmacists as manager of a pharmacy should be able to identify the needs of patients and play a proactive role in becoming effective healthcare providers for the society.[4] The outcome of this action is to develop a focused strategy to attract new patients to the pharmacy, maintain customers, and increase patient loyalty to pharmacies. These studies are useful for pharmacies in evaluating services provided and challenges pharmacies to innovate. This research important to provide an overview of the needs of patients in Indonesia, especially Samarinda City

Methods
RESULTS AND DISCUSSION
CONCLUSION

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.