THE HYBRID WORK OF JOURNALISTS AND THE REIFICATIONS OF COMMUNICATIVE CAPITALISM

Abstract

Hybrid work emerges as a new modality formany journalists. This article seeks to reflecton how the digital gears of communicativecapitalism invade the spheres of productionand reproduction of journalists' lives on aglobal scale, demonstrating how forms ofremote work, consolidated in the pandemiclaboratory of technological experiments,intensify processes of reification in everydaylife. of the workers. The encounter betweenreified productive activity and fetishisticconsumption seems to hold hands in thedigital territory of capital metabolism. Thehybrid work of journalists expresses thecontradictions of this approach.