Abstract

Introduction. The Crimea is the most remarkable example of the events of the recentyears, where a language breakdown was caused by the violation of the geographical boundary.In contravention of the territorial integrity of Ukraine, new words, expressions specific to the periodof the annexation-occupation of the Crimea appeared in the language. Lexical neologisms functionas part of the humorous intradiscourse and perform one of the most important functions in the modernUkrainian culture of laughter – having in derision an opponent through the humorous incongruityof the generally accepted rules.Purpose. The aim of the paper is to examine certain lexical innovations, languagepatterns, as well as Internet memes, in the linguistic picture of the world of the occupied Crimeathrough the laughter world perception of reality.Methods. During the study, the method of contextual interpretation analysis, as wellas the method of direct observation of the material, followed by the generalization of the obtainedresults, was used. This approach made it possible to build linguistic units in the context of discourseanalysis and enabled to identify new approaches to the “laughter communication” study fromthe standpoint of its effectiveness, based on the analysis of verbal and nonverbal communicationfactors that create a humorous effect and function within the framework of humorous intradiscourse.Results. Evaluative factor is determining for the linguistic picture of the world, as itreproduces the peculiarities of the world perception paradigm of speakers, i.e., a certain “worldpicture”. The study has enabled a better understanding of the mechanism of the main language patterns (a set of stock phrases, statements or naming units adopted in a particular cultureor environment) of the “Krymnash” adherents’mentality included in the linguistic world view ofthe occupied Crimea. The list of the main language patterns is systematized and summarized.The paper presents an attempt to interpret part of the most important linguistic mechanisms thatpromoted the active spreading of the ideas of the Crimean occupation followers and influencedthe public opinion and beliefsystem; in particular, to render them through the humorousintradiscoursewith comic interpretations. Extensive coverage is given to comments and posts of a Ukrainianblogger who lives in the Crimea and keeps the Russian-language information and satirical diary“Novosti Krymnasha” (“The Krymnash News”) under the nickname of the CRIMEAN Banderite.The author reveals the ironic and sarcastic world picture of the diary.Conclusion. The author concludes that lexical innovations, language patterns as wellas Internet memes, created in the occupied Crimea and caused by the annexation of the peninsula,have a humorous effect in the linguistic picture of the world of Ukrainians and Ukrainian-centeredinhabitants of the occupied Crimea through the laughter world perception of reality.

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