The human potential development challenge in the context of achieving the 2030 sustainable development goals

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The article explores current issues in human potential development within the context of achieving Sustainable Development Goal 8 «Decent Work and Economic Growth». The theoretical foundations of the «human potential» concept are analyzed through the lens of leading scholars' definitions, and the author's interpretation of the term is proposed. The key components of human potential and their interrelation with various aspects of sustainable development are examined. The main problems and challenges in human potential development are identified, including: professional skills mismatch with labor market needs, shortage of qualified personnel, gender inequality, unsatisfactory working conditions, insufficient investment in research, and limited access to new technologies. The interconnection between human potential development and other Sustainable Development Goals, such as quality education, gender equality, innovation and infrastructure, poverty reduction, and inequality reduction, is demonstrated. A comprehensive approach to human potential management in enterprises is proposed, which includes: improving material incentive systems through the implementation of bonus payment schemes and non-criteria assessment; adaptation of European personnel management standards (EQF, ESCO, ESP, EQPR); ensuring flexible working conditions through remote work opportunities and creation of temporary remote teams; providing psychological support to employees, particularly in conditions of stress disorders and emotional burnout; involving personnel in decision-making processes through collective expertise methods and digitalization of work processes. The necessity of a systematic approach to implementing the proposed measures at the state, community, enterprise, and individual levels is substantiated to achieve progress in human potential development and ensure sustainable economic growth. The importance of maintaining employees' psychological well-being as an integral component of decent work and full realization of human potential is emphasized. The research results have practical value for enterprises seeking to improve human resource management efficiency and contribute to achieving the Sustainable Development Goals.