Abstract
The present work tried to ponder about the communication strategies employed by a local television station, TV Anhanguera, an affiliate of Rede Globo in the state of Goiás, during the Covid-19 Pandemic period, with regard to the professional exercise of the presenters of Bom Dia Goiás, Anhanguera Newspaper 1st edition and Anhanguera Newspaper 2nd edition. From the monitoring of the three TV news programs for a period of two months, an analysis was made of the mediation built with the viewers in view of the policy of rotation of professionals adopted by the broadcaster. It was possible to conclude that there was no highlight to a presenter who represented "the face" of each news program, but the work in home office emphasized the possibility of approaching viewers by highlighting the intimacy of journalists through the exposure of their homes.
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