The hotel’s responsibilities in actualizing environtmental justice: the study of CSR practice on 5-star hotel environmental conservation

Abstract

The activity of a company can create jobs, generate products, and encourage the economic growth. However in the other hand, it inflicts social problem and disruption of the environmental conservation. Hotel is built using material from selected natural resources. However, it reduces the beauty and the balance of other natural resources. Thus, the hotel has asocial responsibility to preserve the environment and to embody the social justice in the hospitality business. The stakeholder theory states that a company is not an entity that only operates for its own sake, but also has to provide benefits for its stakeholder. The social responsibility in the environmental justice of the hospitality industry in Surakarta city is directed at; (1) Community empowerment rather than environmental preservation, this is intended to branding the hotel companies, (2) The implementation of CSR activities as a manifestation of the environmental justice is carried out by hotel’s public relation itself rather than by the third parties, (3) The average of social responsibility nominal exceeds 2,5% of the statutory obligation because at the same time, the social responsibility is used for the development of the company’s image.