Abstract

This article studies the green practices of residents of the largest city in Western Siberia (Tyumen, Russia) and the values and meanings which motivate them to participate in green practices. Via questionnaires the prevalence of green practices among residents is investigated in relation to age and gender of practitioners. Traditional practices emerge as the most common, including cleaning and landscaping the territory, caring for animals and planting greenery. The participation in green practices is revealed to result in a sense of satisfaction and belonging to a supreme cause; to give an opportunity to influence the city environment; to preserve moral values among residents and to create an atmosphere of happiness in the city. Based on these results, we conclude by suggesting ways to scale such green practices.

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