THE GREEN IDEA IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF TOURISM

Abstract

Alternative forms of tourism are increasingly recognized as key to sustainable development. The reasons for this are that, contrary to mass tourism with its negative impact on the visited areas, alternative tourism causes a form of balanced growth, in harmony with the environment and in socio-cultural terms. The development of tourism in a sustainable way is relatedto the implementation of an innovative strategy by touristic organizations. The advantage of tourist resources is that they can be reused without compromising their quality, provided, however, that no actions are taken to destroy or change them irrevocably. The biggest guidance for strengthening tourism is the ability of managers to formulate a strategy for achieving competitive advantage for their organizations. The goals of sustainable touristic development are economic viability, local prosperity, quality of employment, social equality, visitor satisfaction, local control, social well-being, cultural wealth, physical integrity, biodiversity, efficient use of resources, cleanliness of the environment. In this respect, the cluster model of organization and coordination of tourism activity is a prerequisite for economic and social efficiency, especially for the development of touristic destinations in local settlements and resorts, in combination with various public authorities and especially between private companies and enterprises.Whatever the environment of the region, care must be taken to preserve it for future generations. Today's world is very dynamic and change is intangible. The purpose of adaptation is not to destroy the principles of sustainability. If they, as well as the adoption of adequate policies, remain unused, then tourism tourism will be to the detriment of the environment.