The Graphic Interface Design of the ALU13 Online Store

Abstract

This research project consists in the development of the graphic interface of the online store ALU13. This brand is dedicated to the manufacture and trade of aluminum products for the exterior of the housing. It was intended to create an online store, in order to cut intermediaries in the commercialization of products, enhancing the contact between the brand and the consumer. In this sense, it was necessary to carry out the planning of the interface and the necessary approach. For the development of the graphical interface of the ALU13 online store, the state of e-commerce in Portugal was studied, the habits of use and purchase of the Portuguese consumer and it was necessary to understand the factors that can influence the user’s trust with the online store. The online selection, purchase and sale processes and digital product exposure guidelines for homes were deepened. We explored the design and fundamentals of linking e-commerce aspects with the design of the online store. We investigated the interaction design, which has as fundamental concepts the design of experience (UX Design) and the design of interfaces (UI Design). In the end, we carry out usability tests to see the user’s reaction with the prototype.