STUDY OF GROWTH IN ONLINE BUYING ACTIVITY OF CONSUMERS– AN INDIAN PERSPECTIVE

Abstract

Over the past decade, there has been an enormous change in the way consumers shop online, despite continued buying from retails or physical stores. Now-a-days consumers have several options to buy either from retails stores, wholesale suppliers and Online stores. Online shopping offers benefits to both customers and businesses that lead industries switching to Online than retail outlets. Online buying is the solution to the busy lives of consumers to save time for modern individuals. Consumers wanted to explore the convenience and comfort than willing to spend more time in shopping. Does it mean, Individuals are becoming lazier with the penetration of Online shopping into their everyday life? whether anyone accepts or not, everyone likes to spend more time Online than physical stores. Why is it so attracting? Every organization also focused on the utilizing the power of Online and devising their own strategy for selling and marketing of products or services. Are there situations any Online only stores opened up the physical stores as well? To discover answers for these specific questions, we thought of understanding the literature on online buying in India. This paper begins with introduction to the online buying in providing the best experience to the consumers and explores further on growth in India in utilizing the online websites or mobile apps, depicts the role of online buying in influencing the services offered to the public and approaches business takes towards going online. KEYWORDS: Online buying, Online Marketing, Online Sales, Online stores, Mobile shopping