Abstract
The article analyses popular discourse on and power that emerged as a result of people's online anti-ACTA Anti-Counterfeiting Trade Agreement engagement in Poland. Drawing upon a social semiotic visual analysis of 921 ACTA-related images shared online in 2012, author analyzes a collective reconstruction of concept of piracy and popular narrative of conflict in terms of its sides and subject. The study reveals how anti-ACTA images form a medium of national popular culture adaptation of global pop- and countercultural modalities. The protesters appropriated them to oppose another attempt at global copyright enforcement. New media became not only tool and environment for these activities but were also collectively depicted as the commons, endangered by agreement.
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