Abstract
On November 16, 2016, the Oxford Dictionary first defined the term "post truth" as the "annual vocabulary" of 2016, which refers to emotions and personal beliefs being more influential than objective facts in influencing public opinion. Since then, the "post truth" has also been increasingly concerned and discussed by the academic community. This article takes the "post truth era" as the theoretical background to explore the reasons and manifestations of the emotional shift in online public opinion in universities, and proposes corresponding response strategies.
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