Abstract

With notable exceptions, social influence has not played a major role in social psychology since the mid-1980s. The chapters in this volume, along with other developments, set the stage for a return of social influence to its once preeminent position. The chapters contribute to the renaissance of interest in social influence in a variety of ways. Some chapters show us that it is time to re-examine classic topics in the context of what has been learned since the original research was conducted. Others show how integrations/elaborations that advance our understanding of social influence processes are now possible. The chapters also reveal lacunae in the social influence literature, and suggest future lines of research. Perhaps the most important of these will take into account the change from traditional social influence that occurs face-to-face to social media-mediated influence that is likely to characterize many of our interactions in the future.

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