Abstract
The study of social influence has been central to social psychology since its inception. In fact, research on social influence began in the 1880s, predating the coining of the term social psychology. However, by the mid-1980s, interest in this area had waned. Now the pendulum is swinging back, as seen in growing interest in non-cognitive, motivational accounts. Our hope is that the publication of this volume will aid this movement. The chapters, written by leading scholars, cover a variety of topics in social influence, incorporating a range of levels of analysis (intrapersonal, interpersonal, and intragroup) and both source and target effects. The book also includes chapters on theories that are most relevant to social influence, as well as a set of chapters on social influence in applied settings. Finally, we include a section that considers the future of social influence in social psychology.
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