The future of international business: Bridging practice, education, and research at Dutch universities of applied sciences

Abstract

Five of the most important trends in the global economy and their impact on International Business Practice, Education, and Research are examined. Changes in today’s world are accelerating due to the Covid-19 crisis and other environmental changes. These factors have had a major impact on regional and worldwide business and customers. Disruptions in international supply chains are just one important example of how international business issues affect manufacturers, retailers and customers. Developing international business opportunities is both easier and more complex than ever before. In this light, it is impor-tant to develop and strengthen the relationship between international business practice, research, and education for the benefit of all stakeholders involved. Dutch universities of applied sciences historically have had good connections with the business community and can play an important role in learning ecosystems including learners, researchers, and practitioners. Given the large number of business students at Dutch universities of applied sciences they have a responsibility to delivering international business education which is relevant for all its stakeholders. It is for this reason that important international business trends are linked to various dimensions of IB education.