Abstract
Key points Scenario planning is fun and engaging and is a good opportunity to revisit your company's core strengths and competitive advantage! Scenario planning should drive long‐term thinking in organizations. It will change the nature of the strategic conversation and can be used to help validate business innovation. Scenarios can help to engage with other organizations in the industry and help people work together to create preferred future outcomes. The complexity of scenario planning should not be underestimated and shortcuts do not work.
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