Abstract
To examine the future of financial communication, one needs to consider three key players in this context. Policymakers, financial marketers, and consumers are the three major concerned parties in this area. Policymakers from various regulatory agencies can update regulations about financial communications that may change how financial marketers practice their financial communications. Thus, they play an important role in deciding many aspects of these communications. Although policymakers have the authority to set specific rules for financial communications, marketers still have the option to manage communications based on their practices, in addition to following specific rules. In essence, both policymakers and financial marketers control the provision and production aspects of financial communication. Thus, consumers are at the receiving end of these relationships, though they can reflect their opinions on financial communications by communicating with policymakers and accepting or rejecting marketers’ offers.
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