Information-processing Model of Financial Communication

Abstract

Afinancial communication here refers to any kind of communication that conveys messages regarding financial dealings and topics. For example, financial marketers such as banks, insurance companies, credit card issuers, and investment firms spend tremendous amounts of money on creating and delivering financial communications to consumers in the forms of advertising and news. A financial communication can also be a specific investment prospectus, a financial disclosure in a financial advertisement, or a financial term in a direct mailing. For example, credit card solicitations and mortgage loan documents all include messages that need to be conveyed to consumers via various forms of financial communication.KeywordsCorporate Social ResponsibilityFinancial MarketerBehavioral IntentionCredit CardDigital MediumThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.