Abstract

College and university foodservice operations have been undergoing a number of changes. No longer tied to conventional methods, these operations are looking less like “institutions” and more like commercial establishments. This paper examines some of the factors important in the emergence of institutional foodservice operations in the competitive market. While this is an important aspect in the development of institutional foodservice as revenue centers, some recent threats have come from commercial operators who oppose their activities in the competitive arena. Recognition of both opportunities and threats in the external environment is proving to be the key in the development of strategies to meet these new goals.

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