The Future of Business and Business School Pedagogy Reconvergence

Abstract

Business world is constantly changing in a different way that the past had low predictive power to predict the future. In the last ten years, new business paradigms have gained the tractions. There are new business strategies to remove business constraints as much as possible, for rehumanization the consumer and to achieve multiple objectives simultaneously such as profit, social, and environment. The emergence of new business paradigms also means that industries competition landscapes are mutating and create a new industry that has completely different characteristics and a different success factor key. While business world is changing, business school pedagogy has relatively been the same in the last 30 years. The implications are t h a t business school become more and more irrelevant to business world and more big companies start to develop their corporate university to better address their own challenges. We address those issues by reviewing business school pedagogy philosophy. We find that business school pedagogy has drawbacks such as their time orientation is mostly based on the past of business successes and failures with a relatively stable environment if it is compared to today environment, and their heavy emphasis on a partial analysis and partial problem solvings, such as the case of segregation. To overcome this major drawbacks, we believe that business school pedagogy may be innovated by changing the time of orientation for the future of educators and students externship, whereas current and future business issues may be discussed and solved with a good collaboration with company’s management. Keywords—Business strategy, competition landscape, externship, multiple business objectives, pedagogy, business sustainability