Abstract
In accordance with its slogan ‘The Future is Asia’, the Asian Football Confederation initiated the Vision Asia football development programme in 2003. Focusing on marketing, grass roots, coach education, referees, sports medicine, men's competitions, women's competitions, futsal, media, and fans, it is claimed to be a comprehensive complement to FIFA's Goal Project. Furthermore the AFC has introduced a financial aid programme called AID27 and its social responsibility campaign titled Dream Asia focusing on utilising football as vehicle for achieving development, peace and social justice. Aimed at exploring the role of the football governing body AFC in the transnational governance and development of football in Asia in the context of a globalised game, this article provides an overview of the history of the AFC and its political relations with FIFA and Asian member associations. In addition it contains an analysis of the AFC's institutional structure, its policies and network relations. Accordingly thearticle implies a description of how specifically the AID27 and Vision Asia programmes are aimed at developing and increasing the standards of Asian football.
Published Version
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