Abstract
Ceramic product shape evaluation is an important part of product development, an important method to optimize product shape design, and is of great significance to reasonably locate users’ consumption psychology and promote the development of ceramic product industry. In this paper, we propose an eye‐tracking‐based evaluation method for ceramic products from the user’s point of view, in view of the fact that there are few studies on ceramic product shape evaluation, and it is mainly led by designers and enterprise leaders subjectively, with low user participation and lack of objective evaluation means and objective data support. In this paper, through the implementation of eye‐movement experiments, we obtain and analyze the eye‐movement data related to the semantic perception evaluation of product modeling and the overall evaluation of modeling, establish the mapping relationship between user evaluation and eye‐movement data, and provide objective data support for modeling evaluation. This paper provides an objective data support for the styling evaluation. This paper provides new ideas for the ceramic product modeling evaluation method, which helps to promote the development of ceramic product industry, improve the brand recognition of enterprises, and help the marketing personnel to make reasonable marketing planning plans. For the semantic perceptual evaluation of ceramic product styling based on eye‐tracking, the effectiveness of product styling design concept communication is evaluated. Ceramic products are constantly changing and developing, with new shapes appearing and old shapes being eliminated. Continual innovation and development of ceramics based on inherited traditions can give them a new look and color under the existing modeling style. Compared with other categories, although ceramic modeling has relatively abstract formal characteristics, but it is the extension of the modeling, still has obvious morphological characteristics, and the impact on people’s aesthetic mood.
Highlights
Ceramic products have a long history, and people started making ceramic products long ago, which are practical and highly artistic and ornamental [1]
The results of the validation show that the support vector machine classification method can effectively establish the overall evaluation model of ceramic product modeling based on eye tracking and provide an objective basis for ceramic product modeling evaluation
The application of semantic perception evaluation of ceramic product modeling based on eye-tracking was implemented
Summary
Ceramic products have a long history, and people started making ceramic products long ago, which are practical and highly artistic and ornamental [1]. Traditional ceramic products are facing a serious test and fierce competition [5] In this environment, in order to meet market demand, ceramic enterprises gradually from the “design after the function” to “design after the user.”. In the study of the relationship between physiological behavior and user evaluation, Tang Gangbei et al proposed a selection method based on objective eye-movement test and combined with the physiological data of EEG for the disadvantages of the current car scheme selection, using a computer to present four car design drawings for the subjects, collecting the eye-movement and EEG data when the subjects viewed the pictures, combining the subjective evaluation values of the subjects, analyzing the correlation of the three data, and establishing a multidimensional. The eye-tracking technology is used to conduct the semantic perception test of ceramic product modeling, to measure the objective perception of the target users on the product design concept, to provide objective guidance for the expression of modeling design concept and product marketing promotion, to help the enterprise marketers to reasonably optimize the product promotion and marketing plan, to effectively convey the design concept, and to improve the brand recognition of the enterprise
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