Abstract

AbstractCeramic art is a kind of culture, is a both young and ancient art, ceramic product design is a branch of modern design, is a way to express and develop ceramic products according to people’s needs. With the advent of the digital information age, computers have brought great changes to our lives. Information transmission is high-speed and convenient, and all kinds of information crisscross in all aspects of life. Among them, the technological products produced around the digital model have emerged constantly. In the field of modern ceramics industry industrial intelligent assembly line manufacturing, ceramic 3D printing molding technology to give priority to with the human cost of traditional ceramics such as manual manufacturing made a tremendous impact, in such a big trend how to through the change of design thinking, form conforms to the development of innovative and applied ceramic products is the focus of this paper wants to discuss.The era of digital media is an era of science and technology and also an era that pays more attention to the development of “people”. While the Internet economy and AI technology have changed people’s way of life, they have also updated the requirements of the era for ceramic design. The research on ceramic design centered on the construction of ceramic technology as the leading and handicraft culture theme innovation is accompanied by technological leadership, urban cultural creativity and tourism industry is increasingly becoming an important part of China’s national economy. The development of ceramics industry is faced with both challenges and opportunities, to reposition the development goal of ceramic design is the first way to explore the ceramic products in line with the future market demand, specific construction measures or to clarify the leading ideas of China’s ceramic design development and the implementation of intelligent manufacturing technology. The digital media era has put forward higher standards for ceramic product designers, requiring them to keep pace with The Times and constantly improve their comprehensive ability through learning to meet the requirements of the era for designers.KeywordsDigital media ageCeramic product designCeramic cultural and creative products

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