Abstract

Relevance. Rhetoric, traditionally associated with effective speech, also deeply influences musical composition and interpretation, particularly in string and plucked instruments which are emblematic of Ukrainian national art. This article explores the significant interplay between rhetorical principles and musical expression, emphasizing its relevance in the context of contemporary performance art.Purpose. The study aims to investigate how rhetorical principles, specifically the inventio techniques, apply to musical expression and performance. It seeks to enrich the theoretical framework of Ukrainian musicology with innovative approaches to the application of rhetorical inventio in music.Methodology. The research is grounded in the linguistic musicology of B. Asafiev�s school and incorporates a detailed examination of the tone-sound specifics of expressive sound production in music. The methodology involves analyzing the inventio principles and their impact on the artistic components of instrumental playing.Results. The study identifies the intensity of the artistic component in instrumental music creation and performance, highlighting the role of rhetorical principles in shaping the expressive sound production and performer�s artistic stance. It also recognizes the theoretical innovation brought about by integrating rhetorical inventio into musicological discourse.Conclusions. The findings demonstrate that rhetorical principles, particularly inventio, significantly enhance musical expression and instrumental performance. This integration not only supports the improvisational skills of musicians but also contributes to a richer and more nuanced understanding of musical composition and its performance in the modern era. The research underscores the potential for further exploration and application of rhetoric in musicology, promising advancements in both theoretical and practical dimensions of musical art.

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