Abstract
This study aims to find out how do entrepreneur perceive on relationship between franchisor and franchisee efficiency of franchisor’s supports, building up trust to have a better presentation of their business. Furthermore, it is to clarify the relationship between franchisors and franchisees in food cart business in SM Cebu City. In this study, the four perspectives of social, technological, economic, and political were used to study the franchisee’s performance. Moreover, the resource-based view, relational view, and relational exchange theory have been used to find the influential factors in a franchisee’s performance. Therefore, by considering franchising as a mutual relationship and examining the influential factors in a franchisee's performance, the related factors of the franchisor and franchisee, as well as the relationship between them, were examined. A primary contribution of this study is taking a bottom-top view in franchising research. This study also provided a detailed and holistic view about the consequences of franchising for franchisees. Moreover, this study, offers important contributions toward understanding entrepreneurial activities, as a controversial issue, in franchising outlets. Most of the respondents agreed that the relationship between them will make their performance better because nature of franchise business is based on cooperation between franchisor and franchisee. All relationship factors also positively affected the performance, and conflict and satisfaction mediated the relationship between trust and performance. Finally, the implications of this study and suggestions for further contributions in this stream of research are discussed.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call