Abstract
Abstract Whilst climate change discourse has been widely researched (Zurru, 2024), still not much is known about how Greenpeace and, in particular, its New Zealand branch Greenpeace Aotearoa (further – GA) frame their discourses on the issue of climate change. The present article introduces a qualitative study whose research aim is to gain insight into the framing of climate change discourse by GA on its official Facebook page. The results of the qualitative framing analysis have revealed that GA frames its climate change discourse on Facebook via the frames A Battle, A Threat to the Ocean, Climate Extremists, Emissions, Extreme Weather Events, Fast Track, Fossil Fuel, Industrial Animal Farming, and Renewables. The results are further discussed in the article.
Published Version
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