Abstract

In the 21st century, modern society learns and lives with new rules and laws. They are dictated by the surrounding reality. If education is cut off from modern life, then it can not be of interest to the pupils, which would make it ineffective. The introduction of information technologies is one of the keys to organizing effective education for pupils. Therefore, the role of the teacher in this process is extremely important.
 Teacher’s media competencies are aimed at pupils' correct selection and interpretation of media content, their perception and understanding of the content, avoiding manipulation, and literate media use.
 Our research among learners, teachers, parents shows that the use of media in modern schools is not widespread. Teachers rarely use media technologies during lessons and, as a rule, they are not aimed at the development of the pupils' media literacy, but act as meeting the demand of applying innovative methods and technical means.
 In order to organize children's media education, to use media tools, to identify teachers' level of media literacy, and to develop media competencies, studies have been conducted in various secondary schools. The studies show that some teachers don't know exactly what the media is. The responses of some of the teachers who participated in the survey show that teachers do not exactly understand the nature of the media, the forms, the answers of many of them are different and incomplete. Teachers are mostly unaware of media technologies and do not realize its role in the upbringing and development of children.
 Summing up the results of surveys of teachers, children, and their parents, we came to the conclusion that the central role in the implementation of media education is played by the teacher. He is the pedagogue of ICT and the media the one who carries out parental education; he is the one who turns students into media educators. So it is necessary to help the teacher and the future teachers in carrying out their mission.
 All this forced us to try to develop the following media competencies of teachers and in parallel, determine the pupil's media competencies.

Full Text
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